About Us


cropped-1502874563.jpgXuri Ceramics Co., Ltd. locates in Doumen District of Zhuhai City. Established in 1999, it is the world’s biggest and most powerful external wall tile manufacture enterprise. The company imported complete sets of Japanese and Italian advanced equipments, using excellent production management, scientific formula and work craft, professional in manufacturing “White Rabbit” Brand external wall tile. The enterprise includes Zhuhai Doumen Xuri Ceramics Co., Ltd., Zhuhai White Rabbit Ceramics Co., Ltd., Jiangmen Xuri Ceramics Co., Ltd. and Hunan Xuri Ceramics Co., Ltd.

Total investment of the company is over 1.3 billion RMB, covering an area of over 1.5 million sqm, owning 28 automatic kiln production lines. Staff over 5000, a elite management team of 450, 25 senior engineers, more than 220 technicians and more than 180 equipment management personnel, annual productivity is 70 million sqm. Now Hunan Xuri Ceramics Co., Ltd. is in hurry process of construction, its annual productivity is 60 million sqm. After it’s done, the total annual productivity of the enterprise is 130 million, it is so far the modern world wide famous enterprise with professional manufacture and technical research together.

A the beginning of the company, condense with strive and sweat, carrying the glory and dream, extracts the White Rabbit spirit and pursuit– Respect quality, talent, technology, market, teamwork, strive, seek mutual-win.

A the beginning of the company, facing only two kiln production lines, productivity was small, backward technology production environment, chairman Yingming Huang used his advance thinking, wise insight, seize the time of Chinese City Urbanization, regarding the quality as the commanding heights, talent as a source of power, considering technology as a breakthrough point, actively expand the market, to win the trust of customers. Constantly improve the internal management, standardized company system, made the whole company staff into one mind, one hear, merely three months, he led the failing company get out of dilemma. The enterprise experienced the growth path from small to big, from big to strong, from strong to excellent, realized the healthy and rapid development of fifteen years.

Beautiful color, moist texture, a ceramic of life, natural elegant art feeling — the pursuit of excellent quality, based on best standard of times.
Company product quality strictly implement the GB/T4100-2006 standards, and even stricter than this standard, strictly control the raw material and the accompanying materials before enter the factory, setup complete raw materials testing equipment, setup the scientific front raw material monitor system. White Rabbit’s success is dependent on the world first-class quality, continuous upgrading of product quality and art, to create more extra value for the customer.

“Give the beautiful landscape and vitality to city buildings” is the Xuri people’s pursuit, hypercritical for  “Beauty, art, 3-D dimensional, uniform, exquisite”, to create “high quality, efficient, security, service” is special profile of the White Rabbit brand products and spirit.

Xuri never stands still, shouldering the responsibility of national revitalization, leading the industry forward, setup the best standard for the industry — Having it when others don’t, having it better when others have.
Strong R & D capability is the core competitive ability for Xuri Ceramics leading the industry, company founded the provincial science and technology R & D center and supporting experimental workshops, extract 8% of the annual profit as R & D funds to purchase the equipments and pay the expenses of R & D. Created a 220 people college educated professional technical R & D team, fifteen years accumulated development of 18000 product items, total 36 series, 24 R & D patents.

Low carbon is a kind of fixed thinking, energy saving is the essential, for the future, we advocate green, establish the best standard — to beautify the environment, harmony human living.
Since 2003, a positive response to the country and government summon, to plunge into the energy-saving emission reduction work, in recent years, an investment of nearly 300 million RMB, from the “Eleventh Five Years Plan” till now, the company carried out many technological innovation for energy saving, became the only national energy conservation supervision and demonstration enterprises in Zhuhai City, each year pass through the strict examination in the provincial energy conservation supervision center with full compliance with national standards.

Success is a kind of ability, management is a kind of endowment, the responsibility is a kind of transfer — business success, achievement sharing, love employees and society, take up responsibility.
Company build up “White Rabbit Impression Gallery” showroom all over the country,  to provide high quality, reasonable price and one-stop purchase product, provide perfect service to improve the domestic and international sales network. Companies adhere to the “people-oriented” management philosophy, gathering the national talent, annual investment of 30 million RMB for the staff to keep creating a good production and living environment, for over ten years accumulated invested nearly 100 million RMB for charity — Mid Autumn Festival and Traditional Chinese New Year every year, give warm to over five thousand elders in the nearby village, supported hundreds of “White Rabbit” students, participate in earthquake relief donations,  contributions to primary and middle school with teaching facilities, sponsor of  love hospital, sponsorship of national sports events, repay society with a grateful sense of responsibility.

Facing the future, as the leader of the industry, people of Xuri adhering to the pursuit of “Model of the Industry, International Brand, Century Enterprises”, carrying the spirit and the dream of White Rabbit, accompanied by the east rising sun., ride the wind and waves, start sailing shores far away.

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–Xuri Production, Pride of China